5 Class Hours
Instructor: Natalie Bartholomew
Why this course is important:
As the landscape of community banking evolves, delivering an exceptional customer experience transcends traditional boundaries, extending into digital interactions and community engagement. Has your bank crafted a comprehensive strategy to ensure a seamless experience for customers across all platforms? In this course, you’ll explore how the customer experience extends beyond the physical branch and discover how you, in any role within the bank, can become a catalyst for change to enhance your bank’s service delivery.
Key takeaways of this course:
- Understand how social media influences the customer experience in modern banking
- Gain insight into the most relevant social media platforms and how they apply to the banking industry
- Learn how to build a personal brand as a community banker that aligns with your institution’s marketing strategy
- Recognize the importance of consistency in messaging and service delivery to strengthen customer trust and loyalty
- Explore the connection between employee engagement and customer satisfaction, and the essential role every banker plays in shaping the customer experience
Annual School Session
Second Year Elective Course
Competency: Innovation & Engagement